Documentaries

A New Coke – Documentary

The story of Roberto Goizueta’s career as the CEO of The Coca-Cola Company from 1981-1997 and the impact of the infamous New Coke incident.

I co-wrote and co-directed this documentary with my friend Isaac Boruchowicz for an independent study with the Emory University Film and Media Studies department under the supervision of film director Rob Schmidt Barracano. The production of this film was an incredible 8-month journey from November of 2019 through May of 2020, nearly two months into COVID-19 lockdowns. We edited the entire film over the phone and text messages. It was a real test of teamwork in a completely remote environment, as well as a testament to the power of the software that is available to produce films.

Disney Company – Purpose Film

I made this purpose film as a part of my Ideation class at Emory University with Professor Joey Reiman during the Fall of 2020. In the class, we work as teams over the course of the semester to discover the true purpose of companies. Professor Reiman’s work has shown that companies that have identified and follow their true purpose are over 1000% more successful than companies that do not.

We discovered that Disney true purpose is to make dreams come true in real life as illustrated by our master idea “the fairytale is true.” This master idea means that real life is as magical as fairytales and it is up to companies like Disney to protect this reality by filling the world with wonder and imagination.