Wish, with a way there.
A co-created launch campaign connecting Disney's Wish with the places that inspired its story.
The partnership
A film launch that opened into the real world.
For the 2023 launch of Disney's Wish, we partnered with Disney to co-create ads that paired scenes from the film with Lufthansa destination content. The idea was to connect the magic of the story to the feeling of travel, then point people toward the places that helped inspire Wish.
The activation
From the screen to the premiere.
The campaign extended into out-of-home and social media activation around the movie premiere red carpet, giving the partnership a physical presence as the film arrived in theaters.