About

I'm a Marketing Manager at Lufthansa, where I lead influencer and partnership campaigns across entertainment, sports, and travel from New York. I'm originally from Costa Rica.

Since 2022, I've built a global creator strategy that has delivered consistent 10x+ ROI. I've worked with partners including The Walt Disney Company, the New England Patriots, Dirk Nowitzki, and American Express, bringing partnerships, content, and performance into the same campaign.

Before Lufthansa, I produced influencer content at Krause Creative Group for Sand Cloud. The work helped increase return on ad spend by 60%, publish more than 15 TikToks a week, and grow the brand by more than 180,000 followers.

Before that, I worked at Brand New World Film Studios, where I built the studio's visual identity and produced concept films for investors and partners. The studio made purpose films for BMW, Swarovski, and the NCAA.

I studied at Emory University's Goizueta Business School, earning a BBA in Marketing with concentrations in Film & Media Management and Business & Society. While I was there, I led research and documentary projects on Disney's corporate purpose and Coca-Cola's New Coke era.

I also completed the Warner Bros. Aspiring Content Creators Fellowship, researching Gen Z streaming behavior and working with executives from HBO, Cartoon Network, and Turner Classic Movies.

Film still runs through the work. I'm a Visual Effects Supervisor on short films recognized at SXSW and NFFTY. I live in New York.