A Seat Fit for an MVP
A global ambassador partnership with Dirk Nowitzki for Lufthansa Allegris answering one simple question: how can a 7ft MVP basketball player sleep comfortably on a plane?
A simple idea with real fit.
Starting in 2024, we partnered with NBA legend Dirk Nowitzki as Lufthansa's official brand ambassador to promote the new Lufthansa Allegris. One of the additions was a seat with an extra-long bed that measures 7 ft 2 in, enough for a 7-foot MVP with room to spare.
What began as a cold call from Dirk’s team turned into an ongoing partnership with one of the most iconic German athletes of all time. Dirk’s creative has since been featured in campaigns across the world, from San Francisco and Chicago to Munich and Tokyo.