A Seat Fit for an MVP
In 2024, we partnered with Dirk Nowitzki as the official brand ambassador to promote the brand new Lufthansa Allegris Business Class. One of the new additions was an Extra Long Bed that measures 7ft 2inch, just long enough for a 7ft MVP.
What began as a cold call from Dirk’s team has turned into an ongoing 3-year partnership with one of the most icon German athletes of all time. Dirk’s creative has been featured in campaigns across the world; from San Francisco and Chicago to Munich and Tokyo.
Daniel Mora 