Brand Management

✨ Disney’s Wish: Led a multi-channel co-marketing campaign with Disney to celebrate the film’s release, positioning Lufthansa as the gateway to real-world fairytale destinations across Europe. Delivered an integrated 360° rollout across digital, social, and paid media.
🏈 New England Patriots: Own the international airline partnership with the six-time Super Bowl Champions, anchored around the Patriots’ first-ever regular-season game in Germany. Executed a joint social and OOH campaign, including fan sweepstakes tied to Patriots games and international travel. Partnership performance drove a three-year renewal.
🏀 Dirk Nowitzki Partnership: Manage a brand ambassador partnership with the former MVP and NBA Champion to launch Lufthansa’s Allegris Business Class Extra Long Bed Seat, aligning a global sports icon with a premium product innovation.